LFI Group Product Development and Distribution Policy
Who we are
LFI Group Pty Ltd (ABN 31 138 903 581 AFSL 413613) is an authorised general insurer and part of the Liberty Group (ASX:LFG). We were formed specifically to offer credit-related insurances.
Our product objectives
We believe that anyone obtaining credit can be financially vulnerable to changes in circumstance that impact their income, and should have access to simple, fair and effective insurance that covers credit obligations during adversity.
We aim to provide simple products that meet these needs at a reasonable price.
Where we identify consistent risks of insured circumstances imposing financial hardship beyond credit commitments, we may, subject to cost, benefit and similar factors, compensate additional hardship.
Our target market determinations limit distribution of each product to customers with financial risks that the product will protect and who will be able to claim successfully if the need arises.
How we distribute our products
We distribute our products with the assistance of related and unrelated business partners who are involved in arranging or assisting in applications for credit.
We allow business partners to sell our products as Authorised Representatives under general advice, and we accept referrals from business partners for direct sales.
We require our business partners and our own team to test whether customers are within our target market, and whether they meet our product and claim eligibility criteria before offering insurance.
How we manage our products
Our focus is on ensuring our products continue to meet customer needs. Significant changes usually occur as we identify risks that lack protection or recognise changes in customer expectations.
Our product lifecycle can be sequenced as follows:
|Development||Significant evolution or extension of a product is backed by research and evaluation of customer needs and the development of clear, fair and accessible plain English disclosure documents.|
|Release||We do not bring new or revised products to market until supporting processes, training, scripting, target market determination and compliance controls are in place.|
|Refine||We continue to make minor improvements as opportunities are identified or changes to law or industry practice occur.|
|Run off||We may withdraw products from sale for commercial reasons or when they no longer meet our product objectives. Our commitment to existing holders of withdrawn products is to maintain our standards of service and administration, including claims, as long as any policy remains in force.|